Fatburger is challenging social media fans to build the most delicious and creative Fatburgers they can for a chance to win $10,000 and endless glory. Fatburger recommends that participants use Fatburger beef patties sold at Walmart locations across the U.S., and post their cook-off videos on the Fatburger Facebook page. The fans with the top three videos will have the opportunity to be flown to Los Angeles to participate in “The Great FatburgerKitchen Cook-Off” for the chance to win the big grand prize.

The three finalists will be judged by a panel of Fatburger judges based on creativity, originality, appearance, and taste at the Beverly Hills Fatburger/Buffalo’s Express restaurant. The mastermind behind the best burger concept will win the monetary prize and be named the ultimate champion. The social media driven campaign will encourage guests and fans to be fearless with the third-pound Fatburger frozen beef patty, as well as their own ingredients of choice, to construct the most unique and tantalizing burger.

“We really wanted to bring the Fatburger experience into the homes of our guests by providing them with the opportunity to make their own burger,” says CEO of Fatburger, Andy Wiederhorn.  “Social media is the perfect platform for this type of competition, and we look forward to seeing what burger concoctions the top three finalists have in store for us in Los Angeles.”