Lancer and Blendtec announced that they have reached a strategic agreement that will combine the industry-leading commercial machines of Blendtec with the manufacturing, marketing, and service capabilities of Lancer. This new collaboration is called Blendtec Commercial by Lancer, and it will bring Blendtec innovations to more bars, restaurants, and other venues around the globe.

Pursuant to the agreement, Lancer will market, sell, and provide after-sale service and support through Lancer’s existing Global Service Network for Blendtec’s commercial products, and will manufacture the commercial dispensing equipment. This will help accommodate the growing global demand for machines that deliver blended beverages with more speed, accuracy, and efficiency than competing products. Blendtec Commercial by Lancer will launch January 1, 2016.