Arby’s has enhanced its popular Smokehouse platform once again. The brand that last year set a Guinness World Record with a 13-hour commercial to prove its brisket is actually smoked for 13 hours, has added the Spicy Jalapeño Brisket Sandwich and the Brisket Bacon Flatbread to its menu in restaurants nationwide.
The Spicy Jalapeno Brisket and Brisket Bacon Flatbread join the Smokehouse Brisket sandwich on Arby’s menu, which became a full-time menu item after being the most successful product launch in Arby’s history. All three sandwiches feature Arby’s Smokehouse Brisket, which is hickory-smoked in Texas for at least 13 hours.
The new Smokehouse Brisket lineup includes:
- Spicy Jalapeño Brisket Sandwich: Sliced 13-hour-smoked beef brisket with melted Cheddar cheese, diced jalapeños, crispy onions, and chipotle barbecue sauce on a toasted specialty bun
- Brisket Bacon Flatbread: Sliced 13-hour smoked beef brisket with melted Cheddar cheese, pepper bacon, smoky barbecue sauce, lettuce, tomato, and mayo on a warm, fluffy flatbread
- Smokehouse Brisket: Sliced 13-hour smoked beef brisket, melted smoked Gouda cheese, crispy onions, and smoky barbecue sauce, and mayo, served on a toasted specialty bun
“Guests love our smoked brisket, so we are taking it to the next level with new spicy and savory creations using the same 13-hour smoked protein from the same family-owned smokehouse in Texas,” says Rob Lynch, brand president and CMO of Arby’s Restaurant Group Inc. “Smokehouse Brisket really set the tone for innovation at Arby’s when we launched it two years ago. The latest evolution, with jalapeños, bacon, and flatbread, adds new flavor combinations that complement the quality smoked brisket our guests know and love.”
The Spicy Jalapeño Brisket Sandwich and Brisket Bacon Flatbread are available at Arby’s for a limited time.
