Marketing

No Business Like Show Business

QSR magazine — Fri, 17 May 2013 04:06:00 +0000

With dining becoming the new theater, can you sell tickets to your show?

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A couple of years ago, I embarked on a journey into the world of pop-up restaurants. After almost a decade of consulting, I decided it was time to take on a project that was a pure representation of my passions: food, wine, and creating unique hospitality experiences. Not to be held up by things like good sense, I decided to take a shot and started planning the event that would eventually change my life.

Marketing Experts Gather for NRA Show Panel

QSR magazine — Sat, 11 May 2013 18:00:00 +0000

Duke Marketing, a full-service marketing communications firm specializing in multiunit restaurants, retail, and foodservice operations, announced chief executive Linda Duke will moderate a panel of three Marketing Executive Group (MEG) board members at the upcoming National Restaurant Association Restaurant, Hotel-Motel Show at McCormick Place Convention Center in Chicago.

The panel will take place at 1:30 p.m. on Saturday, May 18, 2013.

Everything Communication

QSR magazine — Fri, 10 May 2013 04:05:00 +0000

Instill your brand message in every customer touch point.

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thinkStock.com

Q: I've got a solid logo and look for my business, an ad campaign that works pretty reliably, and a good following on Facebook. What can I do to take my brand to the next level?

A: Try this: Imagine your brand as a source of light. In an ideal world, the light of your brand would shine brightly and directly on your intended customers so they could see very clearly all the wonderful value that your brand offers them.

Del Taco to Offer Free Food Wednesdays

QSR magazine — Thu, 09 May 2013 15:34:47 +0000

As Del Taco rolls out changes to their restaurants, the new Buck & Under and New Tastes menus continue to generate positive consumer buzz. The new menus made their system-wide debut with the overall brand relaunch on April 24.

Del Monte Fresh Announces 2nd of 4 Weekly Winners

QSR magazine — Thu, 09 May 2013 14:25:21 +0000

Del Monte Fresh Produce N.A., Inc. (Del Monte) announces its second of four weekly aspiring chef winners of its “Find Your Inner Chef” online contest. Karen Gulkin, from Greeley, Colorado, gets the opportunity to move on to the Cook Off Challenge event that will be held in Miami, Florida.

Zaxby’s Scores Big with Major College Sports Sponsorship

QSR magazine — Thu, 09 May 2013 14:12:51 +0000

Zaxby’s announces it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division I colleges through a two-year deal with their football and basketball teams. The initiative gives Zaxby’s, a Southeast favorite for chicken fingers and wings, the opportunity to gain valuable exposure among the 173 million Americans who identify themselves as college sports fans and represents the brand’s largest sports sponsorship to date.

Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings

QSR magazine — Wed, 08 May 2013 12:41:53 +0000

When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent survey conducted by Braun Research. The survey was a Wendy’s-sponsored telephone survey of 1,000 Millennial males in partnership with Braun Research

Of the late-night food options, these nighttime diners vote for hamburgers (over tacos) as their top choice, and beef and cheese were some of the most crave-able ingredients.

Pocono Produces Unveils New Brand Identity

QSR magazine — Mon, 06 May 2013 18:30:00 +0000

Pocono Produce Co., one of the nation’s leading independent food distribution companies, unveiled a new brand identity to more accurately market its capabilities and product offerings to the foodservice and retail industries.

The rebranding, which includes a new look, increased services, and name change to Pocono ProFoods, connects more than 70 years of history to the company’s vision for the future.

DOLE Announces Winners of Fruit Flash Mob

QSR magazine — Mon, 06 May 2013 14:30:00 +0000

Dole Packaged Foods is pleased to announce the grand-prize winner of the second annual DOLE Fruit Flash Mob contest is Indian River High School (Chesapeake, Virginia).

Last fall (August 30–December 31, 2012), Dole challenged schools nationwide to create videos that promote healthy eating and incorporate fruit consumption in a school foodservice setting.

The Indian River staff/student team fused their talents to produce a three-minute rap extravaganza with original lyrics and choreography.

Kellogg's Wins Outstanding Website Award

QSR magazine — Sun, 05 May 2013 20:00:00 +0000

Kellogg’s and KelloggsFoodAwayFromHome.com have been awarded the Outstanding Website Award by the Web Marketing Association during the Association’s 11^th annual Internet Advertising Competition Awards (IAC).

The website, KelloggsFoodAwayFromHome.com, was launched in 2012 to market a variety of Kellogg’s products and programs to commercial and noncommercial foodservice professionals.